I Create Free Custom Ad Images for Companies I Want to Work With — Here Is the Process

The Most Effective Outreach I Have Ever Done

I want to walk you through something I have been doing that has changed the way I think about prospecting for new clients. It is not a cold call. It is not a cold email. It is not a LinkedIn message that starts with "I loved your content." It is something that requires actual work up front, delivers real value before any money changes hands, and demonstrates my capabilities better than any pitch deck ever could.

I call it the Dream 100 approach, and the core of it is this: I identify companies I want to work with, I do real research on their current advertising, and I create custom ad images for them using AI tools — and then I send those to them for free.

Here is exactly how I do it.

For a recent round of this, I pulled up a major pest and termite control company. Right away I could see all of their active ads. One of them stood out: an image ad promoting $50 off their rodent control service. Straightforward offer, image-based creative, the kind of ad that pest control companies run routinely. That ad became my starting point.

What I send back is not one image. I create three different versions, all distinct from each other and from the original. That gives the prospect something genuinely useful: multiple ad options they could test, created specifically for their offer and their brand, at no cost to them.

Why Three Versions Matters

Sending three versions instead of one is a deliberate choice. It demonstrates a professional understanding of how ad testing actually works. You do not just run one ad and hope it works. You create multiple variations, run them against each other, and let the data tell you which creative is resonating with the audience.

When I show up with three polished, ready-to-use ad images, I am not just demonstrating that I can make good-looking creative. I am showing that I understand the strategy behind what makes paid advertising work. I am showing up as someone who thinks like a partner, not just a vendor.

That distinction matters enormously in a first conversation. Most marketing agencies pitch their services with case studies and slides. I show up with a folder of custom creative that the prospect can use immediately. There is no better proof of capability than the work itself.

What Happens After You Send It

The follow-up to sending these free deliverables is simple and low-pressure. I let them know what I created, why I made the choices I did, and that I am available if they want to go deeper on their ad account — meaning a full audit that includes a strategic look at their entire Meta advertising setup, not just one creative.

For companies that are already spending money on ads, an offer like that is interesting. They can see from the creative I have already built that I know what I am doing. The only question is whether the timing is right for them to bring on outside help.

How You Can Get This for Your Business

I document this entire process on camera so that home service business owners can see exactly what goes into building strong ad creative and what good advertising strategy looks like in practice.

If you want me to create a full audit for your business — including custom images built specifically for your Meta ads account — drop a comment or reach out directly. I will look at what you are currently running, identify the opportunities, and show you what better creative could look like for your specific offer.

This is the kind of research and creative work that most marketing agencies charge thousands of dollars to produce. I do it as an outreach tool because I believe the work speaks for itself. When you see the quality of what I put together before I am even your client, it gives you a very accurate picture of what working together would look like.