We work with home service businesses, & any other type of B2C services business – companies that serve homeowners with services like pool maintenance, pest extermination, roofing, HVAC, landscaping, solar installation, kitchen/bath remodeling, dental, etc. Our sweet spot is established businesses with 10+ employees (or crews) and a growth mindset. If you have a proven service and the capacity to take on 5–10 new jobs a month, we can pour fuel on the fire. We do not work with e-commerce or restaurants.

We can offer this guarantee because we’ve done it again and again. Our Instagram ad system has been battle-tested specifically in the home services arena. We know which ad creatives get homeowners to stop scrolling, which offers make them click, and how to target so that we’re reaching people ready to buy. By combining our expertise with Instagram’s powerful ad platform, we consistently generate a steady flow of leads that convert to real customers. We track the results meticulously. If, for some unexpected reason, our strategy doesn’t produce at least 5 new clients in a given month, we don’t believe you should have to pay for something that didn’t work. It’s our way of proving that we’re different from the average marketing agency. Our success is literally tied to yours.

Our 90-day guarantee is simple: when you start with us, we ask for a 3-month commitment to let the strategy fully ramp up. If by the end of those 90 days we haven’t delivered the promised results (at least 5 new clients per month on average, so 15+ total), we will refund 100% of the management fees you paid us minus expenses, promptly. No hassle, no hoops to jump. We assume most of the risk so you can market confidently. This guarantee is in writing in our agreement. In practice, we’ve rarely had to issue refunds because we meet or exceed the targets, but you have that safety net. It also means you need to give the process a fair 90-day shot – marketing is a collaboration, and we’ll likely be tweaking and optimizing throughout those first few weeks to dial in the best results. (Often the biggest wins come in month 2 once data is flowing.) Bottom line: if we don’t perform, you don’t lose. Period.

Our starter program is $2,500 per month ($1,000 goes directly into your Instagram ad budget, and $1,500 is our management fee). That covers one service area or location; if you serve multiple cities or have multiple service lines, we’ll discuss a plan for that. There are no long-term contracts – after the initial 90 days, it’s purely month-to-month. Many of our clients choose to scale up after seeing initial results. For instance, you might increase to $2,000/month in ads with a higher management tier to double down on what’s working – we’ve had clients go even higher when the ROI is clearly there. But that’s entirely up to you and only when you’re comfortable. No hidden fees, no surprise upsells. You’ll know exactly where every dollar is going – we provide transparent reporting on ad spend and returns. And remember, if we fail to hit targets, your management fee is refunded, making your real cost only the ad spend with Instagram (which itself should still bring you some leads). This is likely the highest-ROI marketing investment you’ll ever make for your home service business.

No long-term contracts. We hate binding people into something that isn’t working. Our philosophy is that if we’re delivering great results, you’ll want to keep working with us. Our initial agreement is for 90 days (to align with the money-back guarantee period and allow the strategy to fully materialize). After that, it’s strictly month-to-month. You can cancel anytime with 30 days’ notice. There are no penalties or “gotchas.” We even make it easy to pause campaigns if needed (for example, some businesses have off-seasons or get fully booked and might want to temporarily pause – we accommodate that). Again, our goal is a long-term partnership, but only if you’re thrilled with the results. We’re confident you will be – which is why we’re comfortable having zero lock-in beyond the initial trial period.

Yes! In fact, most of our clients come to us without ever running Instagram ads on their own. You don’t need any experience with social media marketing; that’s what we’re here for. We handle the entire process end-to-end. If you don’t even have an Instagram account, we’ll help you set one up (though having one with some basic info and a few posts is helpful for credibility). Our team will create professional ad creatives and content that make your business look great online, even if your own social media was non-existent before. This system works whether you have 10 followers or 10,000 – because we’re using paid ads to reach new people beyond your followers. We’ve helped old-school businesses (who barely knew what Instagram was) generate fantastic results. So don’t worry – we’ve got you covered from start to finish, and we’ll guide you through anything we need on your end.

Our primary focus (and promise) is Instagram Ads because that’s where we see stellar performance for home services right now. However, Instagram’s ad platform is integrated with Facebook (Meta). In many cases, we do run your ads across both Instagram and Facebook to maximize reach – at no extra management cost. Think of it as a bonus. We typically create campaigns that target users on Instagram feeds, Stories, etc., and often also enable Facebook feed or Messenger placements if we believe it will bring additional leads. All leads still flow through the same system to you. We won’t dilute our efforts onto completely different channels like Google or TikTok in the initial phase – we stay laser-focused on the proven Instagram strategy. But know that you’re effectively tapping into the whole Meta Ads network’s power. As for other services, our offer is specialized, so we’re not doing SEO or general social media management; we stick to what we do best – client acquisition via Instagram (and Facebook) ads – to get you the fastest results.