Half My Leads Go To Voicemail And Never Call Back (The Real Problem)

THE PATTERN YOU HAVE SEEN ON EVERY DASHBOARD

You pull the report at the end of the month. 80 leads. 40 went to voicemail. Of those 40, 12 called back. Of those 12, 3 booked.

You spent $2K to get 3 jobs.

You blame the leads.

THE LEADS ARE NOT THE PROBLEM

The leads are doing exactly what every human does. They filled out a form. They went back to scrolling. Two hours later they are at dinner. They do not remember filling out a form. They sure do not remember WHICH form.

When you finally call back, they do not answer. Why would they? They have no context. No memory of the interaction.

The problem is not the lead. The problem is the gap between when they filled the form and when you called.

THREE FIXES THAT CLOSE THE GAP

FIX ONE — INSTANT TEXT WITH CONTEXT

The second the form is filled, send a text from a local number. "Hey [name], this is [Marshall] from [SSG]. Saw you wanted help with [pest type]. When were you thinking of getting it handled?"

The text mentions their name, their problem, and your name. They have context now. Even if you cannot call for an hour, when you do call they remember who you are.

FIX TWO — VOICEMAIL DROPS THAT DO NOT RING

If you do hit voicemail, drop a pre recorded voicemail without ringing the phone. The customer sees a notification with a 30 second message. It costs about $0.10 per drop.

Customers play these messages because they do not know they did not ring. They listen. They get context. The next time you call, they answer.

FIX THREE — TEXT FIRST FOLLOW UP

Stop calling 4 times in a row. Text instead.

Texts get a 98% open rate. Calls from unknown numbers get answered 12% of the time.

Make texting your primary follow up channel for any lead that did not answer the first call. Save calling for the leads who reply to the text.

WHAT HAPPENS WHEN YOU FIX THE GAP

A pest control client we run did exactly this last month. Their voicemail to callback rate was 18%. After implementing this stack, it went to 47%.

Same leads. Same volume. Different system.

If you are losing half your leads to voicemail, the leads are not the problem. The system is.

Book a call: https://ssgmarketing.io/calendar