455 Leads. $28 CPL. $30K In Revenue. Here Is Last Week's Client Report.

TRANSPARENT NUMBERS FROM LAST WEEK'S CAMPAIGNS

Every Tuesday we publish the actual numbers from client ad accounts. Not theoretical numbers. Not best case numbers. The raw leads, spend, and revenue our ad team put up last week across every account we manage.

The goal of these posts is simple. We want you to see what is actually possible when the creative, funnel, and follow up are working together. Most of these accounts are in pest control, electrical, lawn, and other home service categories. All the numbers below are real. All of them came in between last Tuesday and this Monday.

ACCOUNT 1: 455 LEADS. $28 CPL. $30,000 RETURNED.

This is a pest control client running a mix of service specific Meta ads (termite, rodent, mosquito, general pest) with a strong seasonal promotion. Here are the raw numbers:

• Form leads: 455
• Ad spend: $12,000
• Average CPL: $28
• Booked revenue from those leads: more than $30,000

At a 2.5x minimum ROAS standard, this campaign cleared that bar comfortably. What drove the result? Three things. The creative was refreshed every 10 days so ad fatigue never set in. The lead form only asked for name, phone, email, and zip code, so friction on mobile was low. And the inbound call and text follow up was firing within 2 minutes of every submit.

ACCOUNT 2: 400 LEADS. $25 CPL. 3X RETURN.

A second pest account running in a different region with similar positioning. Smaller ad budget. Similar structure.

• Form leads: 400
• Ad spend: $10,500
• Average CPL: about $25
• Returned revenue: roughly $30,000 (3x return on spend)

The reason both pest accounts hit similar CPLs is because the underlying mechanism is the same. Strong pest specific creative, small number of lead form fields, immediate automated text response, human call within 15 minutes. That stack repeats across markets and rarely underperforms when the creative and offer are fresh.

ACCOUNT 3: 125 LEADS. $10 CPL. $1,400 SPENT.

A smaller ad account running a tight geographic radius with a very targeted lead magnet offer.

• Form leads: 125
• Ad spend: $1,400
• Average CPL: $10

This is what a well targeted local campaign looks like when the offer is clear and the audience is dialed in. $10 a lead sounds too good to be true, but on narrow service radiuses with a crisp hook and an easy form, it is absolutely achievable for home service businesses.

ACCOUNT 4: 13 LEADS. $40 CPL. $510 SPENT.

A small test campaign in a premium service category. Lower volume by design.

• Form leads: 13
• Ad spend: $510
• Average CPL: $40

A $40 CPL looks expensive on paper, but in higher ticket categories where the average job value is $2,500 plus, closing even 20 to 30 percent of those leads puts CAC well inside profitability.

ACCOUNT 5: 46 LEADS AT $7 CPL. TOTAL SPEND $350.

Proof that low CPL is still very possible in 2026 when the creative and targeting are tight.

• Form leads: 46
• Ad spend: $350
• Average CPL: about $7

Small budget. Small radius. Strong hook. $7 leads. Owners who claim Meta ads are "too expensive now" usually have not seen what a focused local campaign can still produce.

ACCOUNT 6: 5 HIGH TICKET ELECTRICAL LEADS AT $50 CPL.

Electrical is one of the higher cost home service categories on Meta because the audience is narrower and the buying cycle is less impulsive.

• Form leads: 5
• Ad spend: $260
• Average CPL: $50

On a $2,500 to $4,000 average job value, even 1 or 2 closes out of 5 leads is a strong ROAS. Volume is lower. Revenue per close is higher. The math still works.

ACCOUNT 7: 17 PEST LEADS AT $24 EACH.

Another pest vertical result, different market, slightly different creative angle.

• Form leads: 17
• Ad spend: $420
• Average CPL: about $24

$24 CPL is very healthy for pest. The cost to acquire a real paying customer at a 30 percent close rate on that campaign is roughly $80, which is well under the average first job revenue for most pest programs.

ACCOUNT 8: 30 LEADS AT $15 CPL.

Mid sized account running a promotion on a seasonal service line.

• Form leads: 30
• Ad spend: about $500
• Average CPL: about $15

WHAT THESE NUMBERS SHOULD TELL YOU

Zoom out for a second. Look at the full picture across these 8 accounts last week. One week of work produced:

• More than 1,100 total form leads across all accounts
• Average CPL across the portfolio in the $20s
• Multiple accounts at 3x ROAS or better
• Pest averaging $24 to $28 CPL, electrical around $50, small local offers at $7 to $15

The takeaway is not that Meta ads are magic. The takeaway is that the right creative combined with the right offer combined with fast follow up consistently produces home service leads at profitable cost, week after week, across categories and markets.

Accounts that underperform usually fail in one of the same three spots: tired creative, fuzzy offers with no dollar amount or starting price, or lead follow up that takes hours instead of minutes. Fix those three things and most accounts move from "ads do not work for us" to numbers that look a lot like the ones above.

WANT YOUR AD ACCOUNT AUDITED?

If you want your campaign reviewed with the same lens we use internally, drop a comment that says audit under this week's video on Instagram and we will break it down on camera. No pitch. Just the numbers, the fixes, and the creative you need.

Book a call: https://ssgmarketing.io/calendar